Tiki Brand Case Study

  • 45% YoY Sales Growth on Amazon

    Our optimized listings and targeted advertising led to a 45% increase in sales compared to the same month last year.

  • 38% Increase in Amazon Traffic

    The SEO and PPC strategies combined attracted more customers actively searching for outdoor ambiance products, boosting visibility and bringing more traffic to their listings.

  • 25% Higher Conversion Rate

    The addition of A+ Content and optimized listings helped convert more Amazon visitors into buyers, with a 25% increase in conversion rates.

TIKI Brand

Overview

Industry: Outdoor Living

Location: USA

Link: tikibrand.com

TIKI Brand began with a single mission: Why shouldn’t outdoor spaces feel as inviting as our indoor ones? Inspired to create products that bring people together outdoors, the brand launched with a focus on high-quality torches, fire pits, and decor that turn backyards into warm, welcoming spaces. Today, TIKI Brand provides outdoor enthusiasts with beautifully designed products that enhance gatherings, creating memorable moments around the fire.

Your eCommerce Team Services

  • Catalog Management

  • Listing Optimization

  • New Product Launch Support

  • Parent-Child Litsings

  • Listing Reinstatement

  • Amazon Posts and Brand Building

  • PPC Campaign Management

  • SEO and Keyword Optimization

The Challenges

Boosting Amazon Visibility: They sought to increase their ranking in Amazon search results and reach more customers actively searching for outdoor ambiance products.

Increasing Conversions on Amazon: Despite strong brand recognition, their Amazon product listings needed optimization to convert more browsers into buyers.

Improving Amazon Sales Performance: With peak outdoor season approaching, TIKI Brand aimed to boost year-over-year sales and maximize their presence on Amazon.

Our Approach

In order to define our strategy, we started by analyzing our target market and competitors. We then followed a plan integrated with the following elements:

Amazon Listing Optimization

  • Reworked product titles, bullet points, and descriptions to align with Amazon’s best practices and improve search ranking.

  • Highlighted each product’s unique features to capture attention and enhance appeal in Amazon’s competitive marketplace.

  • Integrated high-impact keywords targeting key search terms and competitor products to boost TIKI Brand’s visibility.

A+ Content Creation: We implemented A+ Content for key products, using engaging visuals and additional text to showcase TIKI Brand's products in action. This strategy aimed to increase conversion rates by providing customers with a more immersive shopping experience.

PPC Campaign Management: We set up and optimized Amazon PPC campaigns targeting relevant keywords, competitors, and long-tail search terms. This approach ensured that TIKI Brand appeared in front of the right audiences, maximizing ad spend and increasing ROAS (Return on Ad Spend).

The Impact

TIKI Brand has been a leader in outdoor ambiance products for years, but within just 30 days of partnering with Your eCommerce Team, their Amazon sales had already increased by an impressive 45% compared to the same time last year.

Alongside this rapid sales growth, we also saw substantial gains in organic traffic, which rose by 38%, and an increase in conversion rates, up by 25%.

We’re excited to build on this success as the peak outdoor season approaches, with even more growth anticipated in the coming months!

Looking for similar results? Contact Your eCommerce Team to learn how we can help drive traffic, conversions, and sales growth for your eCommerce brand.